User Experience Design (UX)

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Where a website or application does not match the wishes of its user or if users are unable to easily fulfil the intended actions, alternatives offered by competitors are often just a click away. Seemingly small features like headlines or an image next to the “buy” button can have serious consequences. Therefore, aspects like menu navigation or text to image ratio can be hugely influential. Although developers and designers are experts when it comes to their company’s software and digital products, they are unable to provide an unbiased view due to operational blindness.

Your website is often a customer’s first impression of your company. A first impression you want to get right. It needs to be a functional display of your products or services, without any obstructions in that experience. UX refers to a customer’s interaction with your business, often with your website, and the usability when browsing it. It removes the guess work from the design process and turns a traditionally subjective exercise into an objective one.

UX is a service that incorporates much more than the website design, taking into account the needs, wants and expectations of a business and its customers. Research will form the basis of any design and development, so that when your website is complete, it will mean better conversion rates and make interacting with your business a pleasure.

1. We will carry out a UX assessment looking at both your internal and external users.

2. Crowd testing.

What is UX?

User Experience Design is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. UX design is a concept that's core to the CLD approach. We know when it's worked because the performance metrics improve enabling better results. 

This is a hard philosophy to work towards but one that wins every time. By reducing a design to it's optimum we can ensure a higher degree of clarity and purpose. All of the information gathered in the planning phase leads up to this point, having all the data isn't the end of the journey. Working out what aspects to leave out and how to simplify the complicated is where the real work starts.

Good User Experience is invisible

More often than not, good UX is invisible, working in the background to provide an easier experience for the customer. However, Bad UX is obvious; poor design or tone of voice, obstructions stopping a customer from completing a task they want, or even a website that doesn’t work properly or can’t be found.

User Experience encompasses everything

It is assumed that UX refers to the design of a website, but that simply isn’t the case. UX incorporates every aspect of your website from the development to the digital marketing. It collates everything to make sure each separate facet is actually working seamlessly together, resulting in a wholly better experience for the customer.

Discovering UX and the future

Gathering research and relevant data is important when considering UX in your website, as it will inform future decisions and make a big impact on how the site is created. This research will be a continuous process, where potentially, changes have to be made when adhering to updates in technology, marketing and trends. When choosing your company, customers want a quick, functional, easy to use service with no obstructions. Make sure your website is the same by considering UX in the design.

By applying UX to your website, you will find a much more positive reaction to your business as well as a better user engagement with your products and services. Alongside being a rewarding aspect of your website design, UX will result in a return on your investment that will benefit your company in the long-term. To find out more, contact us. 

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