Getting your marketing right with inbound marketing

Google and Bing reporting that almost over 30% of data and information are duplication. There are information that are either distraction or wrongful information, all to create a space in marketing and push customers to channels in order to market the products or services.

Creating good contents

Building good contents takes time, so when you chose to do this, understand the reasons for your content and what you are trying to speak to your audience through this. 

In 2008, Google spoke about duplication and that they discourage from those copying contents from other websites and replicating those. Even so, your existing website may contact duplicated pages that is not needed.

You can read more on how Google sets out its framework to stop duplication entering their search engines - https://developers.google.com/search/blog/2008/09/demystifying-duplicate-content-penalty 

So what’s the difference between content writing and inbound marketing

It’s the difference on what you intend to do. Most people realise that content writing is becoming boring and does not really capture the minds of their audience. We turn ourselves to the inbound marketing, which looks at what the audience are seeking out and providing solutions to help in their journey, whether that is buying or selling their products and services. 

The structure of your inbound marketing can be segmented into 3 parts.

1. The first being to attract your audience, through valuable content and conversations. For example if you are a law firm, your expert knowledge and experience in the legal field would attract people looking to take legal advice. 

2. Engaging with your audience. This is where you are able to draw about issues and matters that requires a solution. We take the example of the law firm again, and if they are in engagement on a legal issue that impacts your audience, they would be keen to find out more. 

3. The final part is the solution the audience receive from your content. It may well be information related to their needs, or they seek out to buy your product or services. 

The right contents will get your customers to learn more about you and your business. We need to move away from the thoughts of simply selling your business because your audience are not looking for you, they are seeking solutions to their problems. The same principles applies to both enterprises and also people. 

Finding the right balance between sales and marketing through inbound marketing

It’s difficult at first to create a motion of sales, marketing coupled with inbound marketing, however as soon as you get it right, and fits into your business model, traction in sales and building a customer base happens. 

Your sales team can be a good source of information for your inbound marketing, because they are the forefront of the customer engagement. Using data sources and information, your marketing team can use this and build on inbound marketing. 

Learning more on SEO and how that works

There are basic requirements for search engines to look into your content before it starts to reach out to your potential customers, from page tagging to meta description, you need to make sure those are done to ensure your page is attracting the right audiences. 

Learning more about your business and customers

 It’s easy to say that you have a sales and marketing plan and that’s it. It would drive sales revenue and you will be on top of the tree of search engines. This does not work and the world does not work. 

I agree with a number of customers that the web contains a lot of misinformation, and unless you understand your business & customers, you may be choosing the wrong channel to market your business.