How to start your online business through digital platforms

Getting started with your business is an exciting time and the first thing that most entrepreneurs do is think about a domain name and what their first website should look like. Excited, you should be. 

There is some research you need to first conduct and then make some decisions on what & how you build your digital store. Most failed businesses are due to a lack of market knowledge and research. Whilst you may have some working knowledge, creating and building your online business requires hard work and dedication. 

To help you get started with your online business, we will guide you to successfully launch an online business, step-by-step. 

Find your business idea

Whether it is an offline business or an online business, It starts with an idea. This can be daunting for you but start by asking yourself what skills or knowledge you have. May be in would be worth doing some research and seeing what will work in the market. Explore your skills and find your business idea.

Find what to sell online, whether it's a service or a product

Once you have decided what type of business you are going to start, the next step is what you will sell online, whether it is a product or service. If you want to sell products like physical objects then you have to decide whether you will make your products or get them from a wholesaler.

And if you want to sell services like remote coaching, online shopping assistant, photo editing, bookkeeping services, etc you need to be knowledgeable in that field.

Do your market research so you have data that helps to build a great business

If there is no demand for your product or service, your business idea is doomed to fail. So, this step is crucial. You need to find out if enough people are going to use this product or service in many years to come. Analyze your competition and make sure you are doing better than your competitors in the market. 

Take care of your legal requirements

To run an online business, you will need licenses, permits, or certifications to sell your product or services. To obtain a business license, you will need a description of your business’s activities, legal structure, and a sales tax license.

You need to maintain all the licenses or permits and prevent them from expiring. There are a lot of regulations that you must comply with, so ensure you understand those prior to launching your online business.  

Build your website with Tech ICS 

Using Tech ICS provides you with We will help you to build your site. After that, you need to choose your web hosting plan (which just starts at £1.99 per month) and domain according to your business requirements. Because domain and web hosting form the crux of every business. And then create your business logo.

Choose your sourcing strategy

It’s a key importance to making your online business success because you will need to have reliable partners within your business. For example, you may be looking at a drop-shipping business and need to make sure that when the transaction completes on your website, the supplier is able to send the products in time.

Sourcing is a vital part of your online business to become successful, whether you are selling a service or a product.

Delivering the service and product is what will set you apart from your competitors. So start doing market research, ensure your suppliers align with your mission statement and have agreements in place to protect your brand. 

Launcing your online business 

You can launch your online business by making announcements on different platforms such as: 

  1. Social media platforms such as Facebook, LinkedIn. 

  2. Emails such as email marketing solutions. 

  3. Online advertisements, which is usually paid for. 

  4. Traditional advertisements such as bill boards and newspapers. 

Why are online business popular in contrast to high-street businesses

Following are the facts about online business, which become reasons why online/internet business is popular these days.

  1. Run your business from any location. The availability of the internet along with your device is all you need. You can work from a café, home, the airport, and many more.. So, you can run an online business from almost any location. This is extremely flexible.
  2. It’s extremely low-cost with Retail Tech ICS. An online business has extensively lower setup costs because you don't need an expensive office, appliances, or funds. Select your website builder plan starting at £4.99 /month. That is why Retail Tech ICS is trusted by many small & medium businesses.
  3. Access to a wider market: The biggest advantage is that you can run an online business 24/7 without any boundaries. Marketing has become fast & secure with Retail Tech ICS with the help of email marketing and SEO to bring more traffic to your website.
  4. Immense income potential. In an online business, your income will not get determined by the number of hours you work or your work experience. Spend your time on marketing and income-producing activities with us, you will be able to grow your business however you choose. 

How to choose the best domain name?

The domain name also known as URLs, plays an important role in your website’s brand ability and can also affect your website ranking on search engines. Choosing the right domain for your online website/store is important.

It will increase your brand awareness and build a strong image for future sales of your services or products. Buy your domain from our Retail Tech ICS store by clicking here

  1. Choose a strong keyword that represents your website. That is your domain name. By adding keywords, you tell the search engine about your website. However, it’s now moved to more on keyword phrases, as people are searching on longer terms rather than on keywords. So your website contents are vital to your online business. 
  2. Choose a short domain name. Most people at the early stages of their business choose long domain names, that are not helpful for you or your brand. So choose smaller names. You need your customers to remember your website and should be something unique. Restrict your name to 2-3 words.
  3. Pick the best domain extension. The most common extensions are .com, .org, .net. Among all, .com is the most established and credible extension.
  4. A name with numbers might become a barrier for users accessing your website due to less understanding of a name.
  5. Register your domain name without delays. You can buy with confidence to complete the purchase of your domain name on our Retail Tech ICS website. 

We hope you have found the article useful and we would welcome any feedback to Thank you. 


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